Confirming plans that HousingWire brought to light late last year and further revealed earlier this year, Nationstar Mortgage will indeed be launching a massive rebranding later this year and changing its name to Mr. Cooper.
Nationstar CEO Jay Bray confirmed the company’s plan to rebrand as Mr. Cooper during a call with investors to discuss the company’s fourth quarter and full year 2015 financial results.
When HousingWire first reported Nationstar’s plans to rebrand as Mr. Cooper, it was unknown, even reportedly to the company’s employees, how extensive the rebranding effort would be, but Bray told investors that Nationstar plans to combine its originations and servicing business under the Mr. Cooper brand umbrella.
In a presentation accompanying the call with investors, Nationstar stated that the plan is to consolidate its Nationstar and Greenlight Loans brands into Mr. Cooper.
According to the investor presentation, the plan behind the Mr. Cooper rebranding effort is to “create the most customer-focused company in the industry….challenging convention and status quo,” a mission statement that Bray echoed throughout the call with investors.
Bray said that for Nationstar, Mr. Cooper is more than just a brand, it’s an identity that will reshape the entire company and how it operates.”